Google currently only makes 10 per cent of its money from display advertising but is hoping to increase this percentage in the near future. The setting will come as a blow to internet rival Google which relies heavily on users' browsing histories to deliver targeted advertising.įirms like Google have caused an outcry over the way they gather information about people's surfing habits and then use the information to decide which adverts to show.
Nicknamed 'porn mode', the InPrivate feature on the firm's newest version of Internet Explorer hides the browsing history from any other people who are using the same computer. Microsoft has launched a new internet browser that will let people surf the web without leaving a trace of the sites they have visited.
The new browser will hide users' internet history (file photo)
